Janani.Life launches Kindly; aims to raise awareness about sexual health, Health News, ET HealthWorld

May 30, 2022: Sexual performance and hormonal health contribute to an individual’s mental, physical and social well-being. Kindly, a brand that empowers everyone to live a healthy and productive lifestyle, has launched unique services focused on sexual wellness and hormonal health. A holistic sexual performance and lifestyle brand for everyone, offers discreet, non-judgmental, convenient and end-to-end solutions.

Kindly is the first Asian company to focus on sperm health and launch a home semen testing service and a comprehensive service that includes medical consultations, nutraceuticals and home diagnostics to meet lifestyle orders . In an effort to raise awareness and spark conversations around its value proposition, the brand recently onboarded renowned Bollywood actor Dino Morea as Director of Impact.

Previously operating in reproductive health, Kindly founders Nilay Mehrotra and Raj Garg identified a gap in the market after graduating from the Y Combinator 2022 batch and realized that men and women were looking for aid beyond reproductive health. They are looking for complete lifestyle solutions that improve their productivity, self-esteem and overall health. Kindly pioneered home semen testing with top of the line technology that has been used by over 3000 customers in the last 2-3 months alone.

Nilay Mehrotra, CEO, Kindly said, “After graduating from the 2022 batch of Y Combinator, we realized we needed a more robust brand that can address multiple lifestyle, sexual and performance disorders. hormonal well-being. Therefore, we have built a more holistic comprehensive solution around the overall performance and living conditions of men and women. Through Kindly, we are working to create a safe platform for men and women to talk about sperm health, menstrual health and overall sexual performance without fear of being judged and getting appropriate advice and treatment from empathetic experts.

Bearing in mind both genders; Kindly has been categorized as Kindly His and Kindly Hers. Kindly His primarily leads the conversation on sexual performance, sperm health, and other lifestyle issues. Likewise, Kindly Hers focuses on the holistic wellness of women, offering products and services for sexual, menstrual, and hormonal wellness.

The Bengaluru-based startup blends technology and empathetic medical expertise to provide an end-to-end research-backed solution for sperm health and sexual performance for men, PCOS, irregular periods and menstrual pain for women, and low libido for both men and women.


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