Trump’s blog flop proves it’s not about free speech he’s upset; But Scope Free


of it is-the-public department

A week ago, we wrote on Trump’s new blog, which was designed to vaguely resemble a tweet, noting that it proved that he never needed Twitter or Facebook to speak freely. He has always been able to express himself on his own website. NBC News has an interesting story now, suggesting that the blog just doesn’t get as much attention.

A week after the unveiling, social media data suggests things are not going well.

The ex-president’s blog has attracted a considerably smaller audience than his once-powerful social media accounts, according to engagement data compiled with BuzzSumo, a social media analytics company. The data suggests that while Trump remains a political force, his online footprint still hinges on his return to Facebook, Twitter and YouTube.

Donald J. Trump’s office is limited – users can’t comment on or interact with actual posts beyond sharing them on other platforms, an action few people do, according to the data.

Some have used it to claim that the Twitter and Facebook bans against the former president were attacks on his “free speech.” But it actually demonstrates something different – and important. Not everyone who complains about the deletion of Trump’s account is Actually crazy about the “freedom of expression” part. They really are crazy about “free reach”. (Hats off to Renee DiResta for make this point years ago).

Getting kicked off those platforms by the platforms (as opposed to, say, the government) is not an attack on your ability to speak. There are a lot of places to do it. It is rather a attack on easy access to an audience on these platforms. And, as far as I know, there is no right to have as large an audience as possible. So in the same sense that I can’t demand a million subscribers on any of these platforms, the former president can’t demand that they provide him with the audience of their users either.

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Filed Under: access, audience, content moderation, Donald Trump, free scope, freedom of expression
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